What is Web usability?

Usability is an often-overlooked part of the overall Web site experience. Simply put, usability is a measure of how easy a Web site is to use, navigate, and understand. The operation of a site should be intuitive. No one expects to have to spend time learning how to navigate a Web site. Users expect the functionality and organization to be consistent with common standards of the Web.

Many Web sites have complex interfaces or an overwhelming number of options. Web users like simple. The attraction of the Internet is fast access to exactly what we seek. Often, the Web site that is the most usable makes the sale while less usable sites just frustrate the potential customer.

Smooth Fusion regularly works on Web sites for Fortune 500 companies and leading ad agencies. We can put that experience to work on making your Web site deliver an excellent user experience.